DATA PROTECTION – EDPB adopts urgent binding decision on processing of personal data for behavioural advertising by Meta

Newsletter n. 90 – November 2023

DATA PROTECTION

EDPB adopts urgent binding decision on processing of personal data for behavioural advertising by Meta

On 27 October 2023, the EDPB adopted an urgent binding decision instructing the Irish Data Protection Authority, as the lead supervisory authority, to take final measures against Meta Ireland Limited within two weeks and to impose a ban on the processing of personal data for behavioural advertising on the legal bases of contractual performance and legitimate interest throughout the European Economic Area. In light of the decision, Meta announced that it will offer users the choice of continuing to use Meta’s services free of charge with ads, or subscribing to stop seeing ads. The full text of EDPB’s binding decision will be published shortly.