On 2 March 2018, the EU Regulation No. 2018/302 of 28 February 2018 on geo-blocking has been published in the Official Gazette (“Regulation”). The Regulation is aimed at preventing unjustified geo-blocking in the internal market (i.e. discriminatory practices preventing online customers from accessing and purchasing products or services from a website based in another member state), as well as other forms of discrimination based on customers’ nationality, place of residence or establishment. Among others, the Regulation includes a ban on traders to discriminate customers with regard to the general contractual terms and conditions, including prices, when the relevant trader: (a) sells goods that are delivered in a Member State to which the trader offers delivery, or that are collected at a location agreed upon with the customer; (b) provides electronic services such as cloud services, data warehousing or hosting services; (c) provides services which are received by the customer in the country where the trader operates, such as hotel accommodation, sport events or tickets to music festivals. Furthermore, traders will not be allowed to discriminate customers for reasons of nationality, place of residence or establishment by (i) applying different payment conditions to customers or (ii) blocking or limiting a customer’s access to the trader’s online interface (through the use of technological measures or otherwise). The Regulation will come into force on 22 March 2018 and will apply from 3 December 2018.