{"id":9186,"date":"2024-06-28T14:09:54","date_gmt":"2024-06-28T12:09:54","guid":{"rendered":"https:\/\/orsingher.com\/arnaud-de-lummen-un-rinomato-brand-reviver-condivide-le-sue-intuizioni-in-unintervista-esclusiva-con-marco-consonni-per-wwd\/"},"modified":"2024-07-01T14:16:22","modified_gmt":"2024-07-01T12:16:22","slug":"arnaud-de-lummen-un-rinomato-brand-reviver-condivide-le-sue-intuizioni-in-unintervista-esclusiva-con-marco-consonni-per-wwd","status":"publish","type":"post","link":"https:\/\/orsingher.com\/en\/arnaud-de-lummen-un-rinomato-brand-reviver-condivide-le-sue-intuizioni-in-unintervista-esclusiva-con-marco-consonni-per-wwd\/","title":{"rendered":"Reviving a Queen\u2019s Heritage Brand in the M&A Scene | Arnaud de Lummen, a renowned ‘brand reviver’, shares his insights in an exclusive interview with Marco Consonni for WWD"},"content":{"rendered":"

“Arnaud de Lummen Is Gearing Up to Revive Heritage Brand Rose Bertin, a Marie Antoinette Favorite<\/strong>
\nDespite a slower m&a scene, de Lummen sees potential.”<\/strong><\/p>\n

Heritage is the cornerstone of luxury brands\u2014it\u2019s irreplaceable and forms the essence of iconic names like Dior and Chanel. These brands weave their rich history into their identity, selling not just products but compelling stories.<\/p>\n

However, heritage brands are seldom up for sale. When they are, they often come with financial struggles or hefty price tags. In recent decades, industry leaders such as LVMH and Tod\u2019s have shifted their focus to \u201cdormant brands\u201d\u2014heritage brands that have ceased operations. Notable examples include Balenciaga, Schiaparelli, Roger Vivier, Jean Patou, Moynat, Buly, and Paul Poiret, all of which were once dormant before being revitalized.<\/p>\n

Curious about how dormant brands are identified and acquired?<\/p>\n

Read the full article here.<\/a><\/p>\n

 <\/p>\n

https:\/\/orsingher.com\/wp-content\/uploads\/2024\/07\/DeLummen.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"

“Arnaud de Lummen Is Gearing Up to Revive Heritage Brand Rose Bertin, a Marie Antoinette Favorite Despite a slower m&a scene, de Lummen sees potential.” Heritage is the cornerstone of luxury brands\u2014it\u2019s irreplaceable and forms the essence of iconic names like Dior and Chanel. These brands weave their rich history into their identity, selling not […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[63,64],"tags":[],"class_list":["post-9186","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-press-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/posts\/9186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/comments?post=9186"}],"version-history":[{"count":0,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/posts\/9186\/revisions"}],"wp:attachment":[{"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/media?parent=9186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/categories?post=9186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/tags?post=9186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}