{"id":13251,"date":"2026-05-22T16:26:01","date_gmt":"2026-05-22T14:26:01","guid":{"rendered":"https:\/\/orsingher.com\/labour-inps-clarifies-the-applicable-social-security-regimes-to-content-creators-and-influencers\/"},"modified":"2026-05-22T16:26:51","modified_gmt":"2026-05-22T14:26:51","slug":"labour-inps-clarifies-the-applicable-social-security-regimes-to-content-creators-and-influencers","status":"publish","type":"post","link":"https:\/\/orsingher.com\/en\/labour-inps-clarifies-the-applicable-social-security-regimes-to-content-creators-and-influencers\/","title":{"rendered":"LABOUR | INPS clarifies the applicable social security regimes to content creators and influencers"},"content":{"rendered":"<p>On 19 February 2025, INPS issued\u00a0<a href=\"https:\/\/www.inps.it\/it\/it\/inps-comunica\/atti\/circolari-messaggi-e-normativa\/dettaglio.circolari-e-messaggi.2025.02.circolare-numero-44-del-19-02-2025_14835.html\" target=\"_blank\" rel=\"noopener\">Circular No. 44<\/a>,\u00a0providing\u00a0its first comprehensive guidance on the social security treatment of content creators and influencers. The Circular clarifies that the applicable regime depends on the\u00a0manner in which\u00a0the activity is carried out, particularly\u00a0with regard to\u00a0the\u00a0organisational\u00a0structure and contractual arrangements in place. Where the activity is\u00a0organised\u00a0as a business undertaking, registration with the INPS\u00a0<em>Gestione\u00a0Commercianti<\/em>\u00a0is\u00a0required, while independent professional activities carried out without a business structure\u00a0generally fall\u00a0within the INPS\u00a0<em>Gestione\u00a0Separata<\/em>. The Circular also provides that content creators may fall within the scope of the Entertainment Workers\u2019 Pension Fund (FPLS) where,\u00a0pursuant to\u00a0agreements with brands or intermediary agencies, they create remunerated promotional or audiovisual content comparable to activities performed by entertainment workers, such as actors or models. In such cases, contribution obligations rest with the entity engaging and\u00a0remunerating\u00a0the creator. Conversely, purely personal content and simple endorsement activities not involving any artistic or entertainment performance remain outside the scope of the FPLS regime. Although not legally binding, the Circular reflects the official position of INPS and is likely to have significant practical implications for businesses engaging content creators.<\/p>\n<p>Newsletter n. 118 &#8211; May 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 19 February 2025, INPS issued\u00a0Circular No. 44,\u00a0providing\u00a0its first comprehensive guidance on the social security treatment of content creators and influencers. The Circular clarifies that the applicable regime depends on the\u00a0manner in which\u00a0the activity is carried out, particularly\u00a0with regard to\u00a0the\u00a0organisational\u00a0structure and contractual arrangements in place. Where the activity is\u00a0organised\u00a0as a business undertaking, registration with the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[65],"tags":[],"class_list":["post-13251","post","type-post","status-publish","format-standard","hentry","category-newsletters-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/posts\/13251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/comments?post=13251"}],"version-history":[{"count":0,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/posts\/13251\/revisions"}],"wp:attachment":[{"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/media?parent=13251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/categories?post=13251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsingher.com\/en\/wp-json\/wp\/v2\/tags?post=13251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}