Trademark and design protection / Organisation and management of anti-counterfeiting systems / Contracts in the fashion and design sector / Product evaluation and advertising initiatives / Extraordinary corporate transactions in the fashion and luxury sector

We have a deep knowledge of the legal landscape, but also a profound sensitivity to the issues of the fashion industry, and the luxury sector in particular. We recognise the need to maintain a delicate balance between creativity, business and rules, and can offer tailor-made solutions. We assist national and international clients active in the fashion and luxury industry in the following areas, among others:

  • protection of our clients’ trademarks and designs against counterfeiting and slavish imitation, both out of court and at international and national trademark offices;
  • management of national and international anti-counterfeiting programmes for brand protection, including customs, law enforcement and online;
  • assistance in the drafting and negotiation of contracts for the acquisition and licensing of trademark and model portfolios;
  • assistance in the drafting and negotiation of contracts with consultants and designers;
  • assistance in the drafting and negotiation of sponsorship, distribution, merchandising and franchise contracts;
  • assistance in assessing compliance with third party rights in relation to new products and product collections;
  • assistance in the implementation and management of national and cross-border promotional initiatives, in compliance with consumer protection regulations on promotions and competitions and in the field of advertising;
  • extraordinary M&A transactions and those related to the transfer of business units or shareholdings with specific reference to the business, due diligence and regulatory aspects of the fashion and luxury sector.