CONSUMER PROTECTION | ICA sanctions Chiara Ferragni’s companies and Balocco for unfair commercial practices

On 14 December 2023, the Italian Competition Authority (ICA) concluded proceedings PS12506 against the companies Fenice S.r.l. and TBS Crew S.r.l., which manage influencer Chiara Ferragni’s trademarks and rights, as well as the confectionery company Balocco S.p.A. Industria Dolciaria (“Balocco”), imposing fines of 400,000 Euro, 675,000 Euro and 420,000 Euro, respectively. The ICA challenged the marketing campaign of a Chiara Ferragni-branded “Pandoro” produced by Balocco and sold at the end of 2022. Specifically, the ICA found that the advertisement displayed on the products and on Chiara Ferragni’s social media profile suggested to consumers that their purchase would contribute to a donation to a children’s hospital. However, the donation (of 50,000 Euro) had already been made, by Balocco alone, months earlier and was not contingent on the amount of sales.

Newsletter n. 93 – February 2024